Smart Banners Will Accelerate Your App Installs

Share this Post 4.2 million apps are available collectively in the Google Play and Apple’s App Stores. Bring your app to the attention of the masses using smart banners. This gem is a small JavaScript, CSS, and HTML-based banner that floats on your mobile website. It is an incredibly valuable …

Top 3 Reasons To Volunteer While Job Searching

Share this Post Seek a volunteer opportunity that exists in line with the industry and type of job you desire. Nonprofits are not the only organizations that value dedication, offer volunteer opportunities, and need the support. Consider your aim in volunteering and which values you elect to turn into action. …

Python “==” versus “is”

Share this Post Back to basics! If you are new to Python, you have likely seen these two equality comparison operators and may be unsure of their distinctly different capabilities. The question of Python “==” versus “is” comes down to use cases. I’m going to offer up a few examples …

Visual Accessibility

Designing for people with visual impairments can improve the web for all of us! Looking beyond baby boomers as the web-savvy population ages, the visually impaired is likely to become a larger portion of your audience. Creating a website with the visually impaired in mind is the right thing to do as well as the smart choice!

What Is Brand Equity?

Brand equity is superseded by brand awareness (Huang & Sarigöllü, 2012). It is also typically classified as focused on the measurement of customer thoughts about the brand, general performance measures of the brand in the marketplace, and value measures of the shareholders (Keller and Lehmann, 2003). Customer …

Using Mapbox

I have been working on a coding project that took me down a deep, dark rabbit hole using Mapbox. That’s not true: it was more of a rabbit-like hop, skip, and jump around all the things “Mapbox”. Since I’ve come through v.1 of that project, I want

Tech Inclusion 2016

… it was cheering to see companies prioritizing diversity, inclusion, and accessibility. This past two weeks I had a wonderful experience supporting the Change Catalyst team at the San Francisco Tech Inclusion 2016 Conference at the Innovation Hangar. This incredible event highlights various community drives to boost transparency and help …

Piwik vs. Clicky

I recently read, Prove Your Worth: 10 KPIs for Marketers. I was considering the analytics tools I turn to most to measure sales revenue, cost per lead acquisitions, customer lifetime value, ROI, site traffic, marketing leads, organic search leads, social media reach, mobile traffic, etc. Easy choices …

Differentiation

Share this Post Ferrell (2005) suggests that we niche our intended target market down by two to three degrees. If we are selling skateboards, we might consider who rides them and do research into those demographics. In order to create a strong online marketing plan, it should include an assessment …

Globalization

Share this Post Due to massive global growth between 2005 and 2009, the overall expansion of emerging and developing countries accounted for three-quarters of the overall global growth (Reisen, 2010). Arouri (2013) concludes that developing, or “transition” countries with a emergent banking sector have increased monetization overall. As this may …

Viral Marketing Initiatives

Share this Post I love it when companies take to public spaces and make a positive impact that extends beyond themselves! In 2010, to honor the 30th birthday of their more purchase piece of furniture, the BILLY bookcase, IKEA used them to create the world’s largest outdoor bookcase on a …

Who Represents You

Share this Post and dove immediately into four intensive weeks learning how to apply that information to a blank canvas. I wrote about week one but with all the actionable items on my list during that time, I chose to put off writing here and enjoy the adventure. It was …